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Institute for Social Vision Design

Google for Nonprofits

8 items

Practice Guides

A Fundraising Model for Social Enterprises Using Google for Nonprofits

A proposal for integrating Google for Nonprofits' four services into a unified fundraising and awareness-building model for social enterprises. Designing an end-to-end strategy from Ad Grants acquisition to Workspace donor management, YouTube storytelling, and Maps-based activity visualization.

Practice Guides

Ad Grants Getting Started: CTR Maintenance and Keyword Design Fundamentals

A practical guide to maintaining the Ad Grants CTR 5% requirement through effective keyword design. Covers long-tail keyword strategy, negative keywords, RSA optimization, and real operational data from ISVD's experience achieving 9% CTR.

Practice Guides

Common Reasons Nonprofits Fail Ad Grants Review — The Structure of Rejection

Organizations that are denied Google Ad Grants or have their accounts suspended share common patterns. This guide breaks down the 7 structural causes — from CTR 5% maintenance obligations and Quality Score auto-pausing to landing page requirements and commercial content restrictions — with practical remedies for each.

Practice Guides

How to Pass the Google for Nonprofits Review: Writing a Business Plan That Gets Approved

A practical guide to passing the Google for Nonprofits review through Goodstack. Covers the key evaluation criteria, tips for writing an effective business plan, legal entity requirements specific to Japan, and what to do if your application is denied.

Practice Guides

How to Get Google Workspace for Free as a Nonprofit

Google Workspace for Nonprofits provides eligible organizations with a Business Starter-equivalent cloud suite at no cost. This guide covers the free plan features (custom domain email, 100TB pooled storage, Gemini AI, NotebookLM for up to 2,000 users), application steps, paid plan discounts, Microsoft 365 comparison, and security features.

Practice Guides

How Ad Grants Gives Nonprofits Up to $10,000/Month in Free Search Advertising

Google Ad Grants provides eligible nonprofits with $10,000 per month in free Google Search advertising. This guide explains how the budget works, the CPC cap of $2, CTR 5% maintenance requirement, Quality Score rules, and keyword strategies to maximize ad performance within the program's unique constraints.

Practice Guides

What Is Google for Nonprofits? A Complete Guide to Free Google Tools for Nonprofits

Google for Nonprofits provides eligible organizations with Google Workspace, Ad Grants, YouTube Nonprofit Program, and Google Maps Platform at no cost or deeply discounted rates. This guide covers eligibility, application steps, use cases, and compliance requirements for Japanese nonprofits.

Practice Guides

ISVD's Practice Record — Concrete Benefits from a For-Profit + Nonprofit Dual Corporate Structure

A firsthand account of operating a dual corporate structure with Correlate Design LLC (for-profit) and ISVD (nonprofit). Documents the concrete benefits — Google Ad Grants' $10,000/month ad budget, free Workspace plan, grant eligibility — and risk management practices based on real operational experience.