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Institute for Social Vision Design

2-22-20 Hakusan, Bunkyo-ku, Tokyo 112-0001

Making invisible structures visible. Solving overlooked challenges through systems design.

Society is shaped by structures we take for granted. Who is struggling, and why do problems persist? We use data to capture reality and design to build systems for change. ISVD is a nonprofit dedicated to this practice.

Group photo of students and speakers in the lecture hall at the 'Wednesday Night' guest talk, Kamiyama Marugoto KOSEN
Participants listening as the slides appear on the lecture room screens at the Student Community Activity Report in Bunkyo-ku

Mission / Vision / Values

'Don't let ideas stay ideas.' ISVD was founded in 2025 as a space to confront social challenges through both design and implementation.

01

Mission

Solving overlooked problems through systems design

Many social issues persist because they are dismissed as inevitable. ISVD captures reality through data, translates it into actionable design, and walks alongside partners through implementation. We bridge the gap between vision and execution.

02

Vision

A society where problems are visible and solutions are accessible to all

We publish social-issue data in formats anyone can read, and implement solutions through cross-sector collaboration. Our goal: a self-sustaining cycle of learning, thinking, and acting.

Values

01

Turn vision into systems

Ideas are not enough. We design for implementation and stay through operations

02

Speak with data

No hunches, no impressions. We ground every decision in research and numbers, making facts visible to build common ground

03

Collaborate across boundaries

Government, business, nonprofits, citizens. We design for shared goals, starting from different positions

Focus Areas

  • Expanding joint projects with municipalities and businesses
  • Creating connections between youth (Gen Z & Gen Alpha) and society through 'Relationship Design Projects'
  • Advancing nudge design and transportation infrastructure design through industry-academia-government collaboration
  • Raising awareness of social issues through public data visualization and infographics
  • Creating new businesses that expand the possibilities of creative production

What Is 'Kōsō' (構想)?

ISVD's full name includes 'Social Vision Design' — but 'kōsō' means something more specific than 'vision.'

Kōsō is not a 'plan'

A plan determines how to execute within existing frameworks. A vision paints an ideal future. But neither questions the underlying assumptions of the status quo.

Kōsō rewrites the assumptions

Kōsō asks what society ought to look like and redesigns the premises themselves. Not improving existing systems, but returning to the 'why' behind them — then designing and implementing from there. That is Social Vision Design.

Every column, research project, and guide that ISVD publishes grows from this practice of kōsō. We use data to capture reality, decode structures, and propose new systems. Sharing that process openly is at the core of what ISVD does.

How this differs from the Digital Agency's 'Digital Society Vision Council'

ISVD's 'Social Vision Design' is a different undertaking from the Digital Society Vision Council convened by Japan's Digital Agency. The latter is a government advisory body that deliberates on the Priority Plan for the Realization of a Digital Society, with its scope limited to digital policy. ISVD, by contrast, is an independent nonprofit that researches and intervenes in the underlying assumptions of society as a whole — welfare, labor, public assets, epistemic injustice, and more. The names overlap in part, but the actor, scope, and method are distinct.

We want more people to envision change. We want to build a society where everyone faces social challenges and takes action.

That is why we bring in the methods of design and business development. We measure where things stand, then read the structure behind why they got that way. Only then can we build something that keeps running on its own.

Our Mission

Working with municipalities, businesses, universities, and NPOs, we support social vision across six domains.

01

Know

Research & Knowledge Dissemination

Analyzing the structures behind social issues through data and theory, publishing insights as columns, research notes, and statistical dashboards. Building an information foundation for understanding how society works.

02

Envision

Social Vision Design & Evaluation

From articulating vision and mission to building logic models and designing outcome indicators. Translating an organization's vision into an actionable blueprint and evaluating its results.

03

Execute

Social Impact Project Planning & Execution

End-to-end support from structural analysis of regional challenges to project design, building cross-sector partnerships with government, business, and academia, through to execution.

04

Communicate

PR & Communication Design

Designing how socially meaningful organizations communicate. From articulating vision to visual expression and stakeholder relationship building — creating communication that reaches.

05

Sustain

Fundraising & Organizational Infrastructure

Grant and subsidy utilization support, crowdfunding design, Google for Nonprofits onboarding. Including AI and DX-driven operational efficiency to build a sustainable organizational foundation.

06

Grow

Education & Talent Development

Educational programs for creators, social entrepreneurs, and students committed to social issues. Building expert networks through the ISVD Fellowship program.

Our Directors

Representative Director

Naoya Yokota

Creative DirectionStrategic DesignDesign Implementation

Representative Director of ISVD. As a creative director, he leads the full process from structural analysis of social issues to strategic design and implementation. Specializes in data-driven problem visualization and process design that translates insights into systems.

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Director

Naohiro Shiomi

Project DesignTeam BuildingEducation

Project designer. Facilitates communication, management, and direction within organizations and projects, serving as a hub where consultations naturally converge through connecting people.

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Director

Ryoji Saito

EducationCareer DevelopmentEntrepreneurship

Curriculum Director at Kamiyama Marugoto College of Design, Technology and Entrepreneurship, teaching social studies, career education, and entrepreneurship. Certified career consultant (MHLW) and Special Research Fellow at Waseda University Institute for Education Research.

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Our Track Record

Since our founding in March 2025, we have been building a body of work in structural analysis of social issues.

Organization Overview

For articles of incorporation, financial reports, and important announcements, please see the Public Notice page.

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