Practice Guides

A firsthand account of operating a dual corporate structure with Correlate Design LLC (for-profit) and ISVD (nonprofit). Documents the concrete benefits — Google Ad Grants' $10,000/month ad budget, free Workspace plan, grant eligibility — and risk management practices based on real operational experience.

Google for Nonprofits provides eligible organizations with Google Workspace, Ad Grants, YouTube Nonprofit Program, and Google Maps Platform at no cost or deeply discounted rates. This guide covers eligibility, application steps, use cases, and compliance requirements for Japanese nonprofits.

A practical guide to passing the Google for Nonprofits review through Goodstack. Covers the key evaluation criteria, tips for writing an effective business plan, legal entity requirements specific to Japan, and what to do if your application is denied.

Google Workspace for Nonprofits provides eligible organizations with a Business Starter-equivalent cloud suite at no cost. This guide covers the free plan features (custom domain email, 100TB pooled storage, Gemini AI, NotebookLM for up to 2,000 users), application steps, paid plan discounts, Microsoft 365 comparison, and security features.

Google Ad Grants provides eligible nonprofits with $10,000 per month in free Google Search advertising. This guide explains how the budget works, the CPC cap of $2, CTR 5% maintenance requirement, Quality Score rules, and keyword strategies to maximize ad performance within the program's unique constraints.

A practical guide to maintaining the Ad Grants CTR 5% requirement through effective keyword design. Covers long-tail keyword strategy, negative keywords, RSA optimization, and real operational data from ISVD's experience achieving 9% CTR.

Organizations that are denied Google Ad Grants or have their accounts suspended share common patterns. This guide breaks down the 7 structural causes — from CTR 5% maintenance obligations and Quality Score auto-pausing to landing page requirements and commercial content restrictions — with practical remedies for each.

As AI agents act autonomously, ten new risk categories have emerged that traditional security measures cannot fully address. Based on the international standard "OWASP Agentic Top 10," this guide provides actionable checklists for nonprofit staff, small business owners, and public sector employees.

AI adoption lags in welfare, education, and healthcare nonprofits beyond just technical skills. Analyzing three structural barriers to meaningful adoption.

When asked to explain the outcomes of your work, where do you begin? A foundational guide to logic models for articulating your impact pathway.

Participation counts and event tallies fill the report, yet no one can answer 'So what changed?' A guide to designing meaningful outcome indicators.

The will to evaluate is there, but the staff and time are not. This guide charts the first actionable steps for organizations ready to begin.

As governments demand evidence from nonprofits, what competencies are expected? This guide explains EBPM basics and the path forward for organizations.

Many NPOs write annual reports but struggle to show impact. A four-stage guide to data utilization—from collection to analysis and practical application.

Japan invests billions in vocational training yet lacks rigorous impact measurement. An EBPM-based evaluation design guide with international comparisons.

Has your team articulated why your activities produce change? A guide to collaboratively mapping your assumptions about social change pathways.

Why do problems persist despite our best efforts? A guide to reading the structure of issues through systems thinking, with three practical tools.

Are you overlooking key stakeholders? Learn how to map the people and power structures surrounding your organization and prioritize engagement.

What does it take for multiple organizations to tackle structural challenges no single entity can solve? An introduction to designing collaboration as a system.

A guide to the 'just transition' framework for designing climate action and social welfare policy in an integrated manner.

Japan's public assistance take-up rate is an estimated 22.9%—80% of eligible households receive no benefits. Analyzing three reinforcing barriers.

Process design for substantive resident participation beyond councils and public comment. Illustrated with domestic and international case studies.

A practical framework for municipalities and NPOs to incorporate wellbeing indicators into policy evaluation, design, and community impact measurement.

NPO, general incorporated association, or stock company? Your choice of legal entity determines revenue structure, governance, and funding options.

Your programs may be excellent, yet the organization itself remains fragile. A seven-domain framework for identifying weaknesses and prioritizing improvements.

Your grant was approved, yet you still cannot cover expenses. The cause may not be a lack of effort but a structural flaw in your cash flow.

Disaster damage concentrates on socially vulnerable groups. A guide to vulnerability mapping, inclusive shelter management, and community resilience building.

A practical guide to gender mainstreaming in NPOs—from improving internal gender balance to integrating gender perspectives into program design and evaluation.

Youth volunteer dropout reflects structural design failures, not individual apathy. A retention framework built on statistics and organizational case studies.

A guide to the design principles of resilient organizations, structured around the three axes of redundancy, diversity, and adaptability.

A practical guide to concrete methods for embedding gender equality into organizational operations at NPOs, municipalities, and businesses.

Writing each grant application by trial and error, never understanding why the last was rejected? Rebuild your proposals from the reviewer's perspective.

The system is complex and hard to navigate. This guide organizes Japan's dormant deposits utilization structure and what NPOs need to prepare for access.

A proposal for integrating Google for Nonprofits' four services into a unified fundraising and awareness-building model for social enterprises. Designing an end-to-end strategy from Ad Grants acquisition to Workspace donor management, YouTube storytelling, and Maps-based activity visualization.

The 2026 dormant deposits system brings key changes in application requirements and evaluation. A practical guide for NPOs on preparation and compliance.